Education
Experience
Nice to meet you!
I’m Sara
As an Art Director, I focus on creating impactful, eye-catching visuals. After all, design should inspire, not bore.
With four years of experience, I have worked across a wide range of media formats, from social media videos and animations to still life photography and other digital assets. Always ensuring that concepts translate seamlessly across platforms. My main focus is creating engaging, story-driven videos and campaigns that capture attention, connect with the audience, and deliver results.
I’m used to working under tight deadlines and quickly adapting content based on campaign data. I also plan and lead photoshoots from concept to final production, including booking models, set design, editing, and tailoring material for social media, websites, and paid channels. Over the years, I have learned the importance of producing content that not only grabs attention but also builds a sense of community around a brand.
Driven by curiosity, I am always exploring new creative approaches and challenging myself in both the idea process and the visual execution. Most importantly, I do not just make things look good, I make them work.
I am fluent in Figma, Premiere Pro, After Effects, and the rest of the Adobe gang, and I never stop evolving. I stay on top of the latest AI tools and design trends (thank God for YouTube and TikTok reels), and I am always looking for new ways to push creative boundaries.
When I am not working, you will most likely find me in my studio designing and sewing new clothing collections, creating art pieces, or experimenting with whatever fun idea comes to mind. It is where I happily spend most of my evenings and weekends.
TAU School of Crafts 2018-2020
Studied textiles and fashion , specializing in pattern making and digital fashion design.
Malmö University 2017 - 2019
Graphic Design with additional courses in video production, print production, project management, process management and digital marketing.
Art Director, Booztlet.com, Malmö
experience in creating graphic and motion content across digital and print channels. Skilled in leading projects from concept to final delivery, including photoshoots and campaign production. Focused on developing visual content that is both creative and data-driven, while staying true to brand identity.
Campaign Designer, Boozt.com, Malmö
Experience in developing and executing visual campaigns across digital channels. Skilled in adapting and localizing content for multiple markets and languages.
Bridal Coordinator, Skräddarhuset, Malmö
experience in coordinating fittings and supporting tailoring processes. Managed digital channels by creating social media content, developing campaign ideas, and maintaining the company website.
Tintomara, own clothing brand
Brand focused on sustainable collections made from fabrics sourced exclusively from second-hand stores. The brand includes collaborations with influencers, collection design and production, as well as creative projects with companies. Responsibilities span the entire process, from budgeting and pattern making to sewing and organizing photoshoots.