Booztlet.com
I currently work as an Art Director, leading campaigns from concept to final production. That includes everything from ideas, sketches, and planning to photoshoots and creating graphic materials for web, social media, print, and paid channels. I work on both seasonal and tactical campaigns.
Here I’m showcasing one of my latest projects: The seasonal Summer 2025 campaign, with a colorful, playful, and joyful mood, all in line with our brand identity.
Images
Each campaign includes shoots for men and women, kids and still life. Together with the marketing team, we define the campaign goals and decide which products should be in focus. For this particular shoot, the aim was to highlight items from different departments, all tied together under the theme of "Summer Clearence"
