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This is a project I really enjoyed doing, mostly because it was a real creative challenge. The goal was to create Booztlet’s first home shoot, and we needed to build six different rooms in one studio… on a 3000 SEK budget.

I started by sketching out ideas for each space and figuring out how to show the products in a natural, homey way. I found some inexpensive tiles and used them to build a wall that worked for both a kitchen and a bathroom. I painted a couple of walls and added fabric to help shift between a bedroom and living room feeling.

Together with the photographer, we found creative ways to make it all work – and in the end, we captured a warm, playful vibe that feels right for the brand.